by I.D. Zine
October 13th, 2009
When taking a look at a company, the first piece of article which differentiates them from the rest is their logo. Now we have surely seen many different logos in our lifetime. For example, the oil and gas industry is comprised of such companies as Shell, Chevron, Valero, and many others. As we recall each company, the imagery which is embedded in our minds is majorly the logo. What goes into the thought process when creating a logo? This article will try to unravel some questions and answers relating to branding the identity of a company via logo design.
The Process
There are many questions which come to mind when we get into the process of designing a logo. For example, lets say we have a client who owns a flower shop and needs to brand their company. Design of their logo is their main concern and they want to be able to stand out from their competitors. As a designer, some questions which I would like to ask the client:
Who is the target or majority audience?
What differentiates the business from it’s competitors?
What is the companies mission or thinking ahead, vision?
Are there any major colors or images they would like to use to portray their company?
Is there anything unique behind their name?
Can the design incorporate a play on their business name?
This starts the creative process of trying to understand and conceptualize the logo. From here we step into the realm of design.
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Tags: logo
Posted in BRANDING | 4 Comments »